Case study · how we validate our own products
The notebook, in public We run our own products through gonna.work, starting with the thirty or so behind anphase.co.nz . We publish the totals here, plus the projects and ideas we mark public, and list every private project by number.
How it scores
Projects 0
Ideas 0
Scrutinized 0%
Revenue ÷ burn n/a
Stale 0 Ideas per state Exploring: 0 — Drawing board — being scrutinized Exploring 0 Gonna: 0 — Verdict positive, being built Gonna 0 Measuring: 0 — Shipped, collecting signals against the target Measuring 0 Working: 0 — Proven — it worked Working 0 Maybe: 0 — Parked — could come back to the drawing board Maybe 0 Never: 0 — Killed — with a one-line reason Never 0 Verdict distribution Gonna: 0 — gonna work Gonna 0 Might: 0 — might work Might 0 Not gonna: 0 — not gonna work Not gonna 0 Unscrut.: 0 — not yet scrutinized Unscrut. 0 Projects per stage Building: 0 — Building projects Building 0 Live: 0 — Live projects Live 0 Parked: 0 — Parked projects Parked 0 Retired: 0 — Retired projects Retired 0 Projects per category Products: 0 — Products Products 0 Games: 0 — Games Games 0 Writing: 0 — Writing Writing 0 Internal tools: 0 — Internal tools Internal tools 0 Sites: 0 — Sites Sites 0
We keep amounts, hypotheses, evidence and notes private, even for public projects.